Social Media Accessibility Audit and Team Job Aids: Ryley’s World
Client: Ryley's World, a fitness and wellness center for people with disabilities, their families, and caregivers
My role: Accessibility auditor and instructional designer (CPACC); board treasurer
Scope of contribution: I audited Ryley's World's Facebook presence, wrote the audit summary for the executive director, and created two reference tools for the social media team: a posting job aid and a brand color contrast reference. Pro bono contribution as a board member.
Timeline: Spring 2026
Public artifacts: Social media accessibility audit summary, Before You Post job aid, Brand Color Accessibility Reference
Project context
Ryley's World is a fitness and wellness center for people with disabilities, their families, and caregivers, and social media is how many of those families first find them. Their Facebook posts looked bright and welcoming, but most of the meaning lived inside the images, so a parent using a screen reader, a member watching a reel without sound, or someone with low vision was receiving almost none of it. I audited their Facebook presence and built the team a small set of tools to fix the pattern at its source.
What I contributed
An accessibility review of Ryley's World's Facebook presence, evaluated for screen reader users, caption needs, color contrast, and readability
An audit summary for the executive director that names the five recurring patterns behind the problem, rather than flagging every individual post, and points to where fixes have the most leverage
"Before You Post," a two-page job aid organized by post type (member photo, repost, reel, flyer) that asks the few right questions for each and is built to be used while drafting
A one-page Brand Color Accessibility Reference showing which text colors pass on which brand backgrounds, so accessibility gets decided in Canva at the design stage
I contributed this work pro bono as a member of the Ryley's World board. I ran the audit, wrote the summary, and designed both reference tools.
Design decisions and approach
Fix the pattern, not the individual posts
Rather than flag every post, I logged the recurring patterns and aimed the recommendations at the workflow. The biggest one: the message was trapped inside graphics and reels instead of living in the post text. Fixing that at the design stage means every post built from a template inherits the fix, instead of the team chasing corrections one post at a time.
Tools designed to live where the work happens
The job aid and the color reference are short on purpose. They are meant to sit next to whoever is drafting a post or working in Canva, not in a binder. The goal was to move the team from remembering to do accessibility toward having it built into the act of posting.
Consent built into alt text on member photos
This was the most important decision. Alt text is read aloud by screen readers, so describing a member by name, age, and diagnosis can surface more than the visible post does. I built a pause into the job aid: include that level of detail only when the family has agreed to it, and default to less detail otherwise. The photo is still beautiful, and the alt text is still good.
Worked within the existing brand
Ryley's World has a bright, saturated palette, and bright colors sit close together in lightness, which is what makes most brand-on-brand text combinations fail contrast. Rather than ask them to change their brand, I gave them a reference that keeps the full palette for design and decoration and only guides which colors are safe to put text on.
Project notes
This is the shape of work I do for organizations: audit what is already there, find the pattern underneath the symptoms, and hand back tools a team will actually use instead of a report that sits in a drawer. The same approach fits a district's social channels, family communications, or any team that publishes publicly and needs it to reach everyone in the community it serves.
This work was completed pro bono as a member of the Ryley's World board.